Keyword Research Tool from Web CEO

In the beginning was the Keyword

Keyword research is the first thing you start thinking about when considering traffic from search engines. You don't? Well, you should. Keyword research must precede any serious search engine optimization work. This fact becomes obvious when you dive in: you can't take the first keyword that occurs to you in connection with your business, and optimize the Web pages accordingly. Imagine for a moment that you want to start selling Web hosting services, and optimize your pages for "Web hosting service" or just "Web hosting", without any prior keyword research. You will hardly receive any traffic from the search engines, taking into consideration that the competition for this keyword is monstrous and your new page has no chance to appear among the top 30. After you learn this lesson, you'll probably want to re-optimize your site for a less competitive keyword like "MyBestCompany Web Hosting", where "MyBestCompany" refers to your company name and the competition is now dead because no one else has yet had a chance to include your company name into their website (and, moreover - in title). Again, you receive no traffic: since your business is new to the Web, no one has ever heard of it and no one types your company name in the search engines to find you, except probably yourself, your friends, family and colleagues who are curious because yesterday you told them you've just opened.

Failing to spot which keywords will bring good volume of targeted visitors may definitely have far-reaching effect on your business. Having learned that lesson, you are on the right way now - looking for a decent keyword research software that will tell you which terms are both moderately competitive and frequently used by your prospects to find the goods or services they need.

Keyword research software and how it can help you

Web CEO offers you an excellent Free SEO Toolkit with an in-built keyword research software. Our Keyword Tool will spy the competitors' pages to find out what keywords or phrases they use to gain top positions; it also can use our proprietary keyword database of real searches to get valuable suggestions. At this point, you will see how competitive each search term is, and how often it is used by the searchers. Our keyword research software will also calculate the so-called KEI (keyword effectiveness index) from these two figures, so that you can quickly sort the keywords by this parameter and see which terms have the best demand-to-competition ratio!

But your research only begins with these simple numbers. The next step will be to research your top 10 competitors for each keyword, and see where the competition is weakest. For instance, if the keyword "digital camera" or similar takes you to compete with monsters like eBay and Amazon and the like, you will probably want to switch to another one where the competitors are more vulnerable in terms of search engine optimization.

At this step, Web CEO keyword research tool gives you the following possibilities:

• a window into the real-time search results of each search engine for the given term;
• the possibility to switch from one keyword to another and fetch the corresponding search results - with a single mouse click;
• real-time calculation of Google PageRank inserted above each competitor (regardless of the search engine you investigate right now) so you can quickly see the PRs of the top-10 sites.

That said, a keyword research tool like Web CEO already gives you the competitive edge: not only you can spy your competitors and top sites for keywords they're using - you can find and research your own terms and predict how well this or that one will work for your site.

But the real fun begins in the 4th tab of Web CEO Keyword Tool. Web CEO will research each keyword's competition as thoroughly as you'd probably never expect from software. When it comes to SEO (Search Engine Optimization), the keyword competition becomes a complex measure of the leaders' strength that consists of their link popularity, Google PageRank and Search Volume, Alexa Traffic Rank, overall number of pages that have included that key phrase in their TITLE tags, prices that the leaders pay to stay in the top of the paid search results etc., etc. Web CEO will quickly return all this data to you in one convenient table, allowing you to reshuffle keywords according to any parameter, finally discovering those special "money terms".

Note: the fourth step of the keyword research tool is available in the paid (SmallBiz and Professional) versions of Web CEO.

Turn keyword popularity research into fun

If the keyword research algorithm described above looks complex, you just have to download the Free Edition of Web CEO, to make sure that our keyword research software restricts keyword popularity research to a couple of clicks. Enter your base keyword and the program will return words used by the top-ranked sites. Right-click any of them and choose "research" - the software will retrieve up to 1,000 suggestions based on live searches data from over 40 world search engines, and arranged by the number of daily searches. With the next click, you add the keywords you'd like to research further to your basket, and pass to the third tab to look at the competitors. Using the convenient pane, you quickly switch between the keywords in your basket and between the search engines. Finally, in tab 4 you only need to press "Analyze" to get the most vital details in your disposal. Having this report at hand, you will have an easy time deciding which keywords suit you best in terms of popularity and relevancy.

Then you can immediately proceed to search engine optimization of your Web pages. Thankfully, Web CEO Free Edition offers the industry leading tool to tune your pages for top-10 positions in search engines.

More about the factors making up a keyword's potential

In the early days of keyword research, webmasters evaluated a keyword's potential by calculating a simple demand-to competition ratio. Competition meant how many pages could be found on a search engine for this keyword. E.g. if you typed "Web Design" and Google returned "results 1-10 from 4,560,849 found for Web Design", those 4,560,849 pages would be considered "competition". Next, it was necessary to know how many people searched for this keyword daily. For this purpose, webmasters and optimizers used the numerous online keyword research services that gather the so called "live searches data" from smaller search engines and meta-search engines.

In our days, these simple calculations aren't sufficient any more for mission-critical research. For instance, your competition is better expressed by the number of pages that contain the key phrase in their TITLE tags, rather than elsewhere on their pages. The first group of keyword research factors makes the "absolute"part of our keyword research since they don't depend on any given website, rather on the Web situation as a whole. Here belong:

1. Number of pages that contain the keyword in their titles;
2. Daily word searches (how many times a day this key phrase is used in searches);
3. Search Volume estimated by Google;
4. Current bids for the first positions in paid / sponsored results (the higher the bid, the harsher the competition).

Next, since search engine optimization hardly makes sense if it doesn't aim at getting into the top-20 (most web surfers only look through the first 20 results returned for their query), your keyword research should consider the sites on the top 20 positions as your closest competitors. The key idea of the keyword research is to find the keywords where your competitors are the weakest. So it's not merely keywords that you evaluate, you evaluate the competitors for the given keyword indeed. The group of the factors related to leading sites is what we call "relative", or "website-dependent" factors:

1. Google PageRank of the leaders;
2. Link Popularity of the leaders (how many other Web pages link to the top sites);
3. Alexa Traffic Rank of the leaders (shows how much traffic you'd get if you attained the top position).

All these factors, absolute and relative, will help you estimate whether or not a search term is popular enough, and how competitive it is, and, finally, whether it makes sense to use it for optimization.

Seems too sophisticated?...

Keyword Research has never been so easy, on one hand, and so serious - on the other. With Web CEO Keyword Research Tool, you get your own SEO campaign jump-started in minutes. The software also contains comprehensive video and text materials that make your first steps with this and the other Web CEO's tools a breeze. If any questions still arise, our commercial-class tech support is available even to those using the Free Edition.

Don't let the grass grow under your feet

By the way, our Free Edition allows you to make keyword research for your own site and you can download it now. It has NO time limits and you can use it as long as you need.

If you'd like to try the advanced research features, e.g. the advanced keyword competitiveness analysis on the 4th tab, order a paid edition of the program - SmallBiz or Professional. Your purchase will be covered by our unconditional 30-day money-back guarantee so you are welcome to request and receive a complete refund if the software doesn't deliver the value you expected.

Search Engine Optimization Software - tune your pages for top-10 positions

Search Engine Optimization Software - any reasons to optimize? Search engine optimization is much spoken about and the raises questions – is it really so important to optimize a web page or why optimize? There is a great deal of difference in the way human surfers and search engines treat web pages. Whereas people look at design and read text, a search engine will seek a lack of information that helps it determine your page's or site's relevance. Search engine optimization's first goal for your web site is to rank it at a position where it can be easily found by a web surfer. Optimization is a most time-consuming and crucial step. It's important to look at your pages with the eyes of a search engine spider: how do they see your pages right now? How will they treat them if you make this or that change? There are dozens of factors considered by the search engine robot when it crawls your site. Nowadays search engine optimization is a mix of art and science. It is crucial to make your page as relevant as possible and in some ways it is purely mathematics: this concerns search engines. Here, relevance is a measure of how close your Web page is aligned to what the user is looking for. Simply, the more relevant your page is, the higher your rankings are. But at the same time your site should be interesting to the humans who visit it – and there is art to this! A popular solution to this challange is search engine optimization software. The main function of such software is to analyze your page and to give you advice about what can be done to make your page more relevant and search engine friendly.

Search engine optimization software - what to optimize?

Modern technologies allow one to make a very impressive web site . Design, convenient menus and site usability as a whole are very important but less so if a person is just seeking information. In this scenario interests of human surfers and search engines are similar as search engines rate highly information that is presented on the page and its general relevance to the whole web site. it is also important to realize that search engine crawlers do not recognize modern design, graphics or pictures. The text is what really matters. If you looking for some specific information text is most important and the other visual details go hardly noticed. Search engines act in this way.

Therefore, the main activities of your optimization efforts are focused on the text in the body of your page or alt and anchor text. This is reffered to as on-the-page-parameters. There are three which should always be kept in mind: keyword frequency, keyword weight, keyword prominence. Search engine optimization software analyzes these parameters and then gives you some optimization suggestions. And there is a considerable difference in analyzing approaches between different search engine optimization software products: some analyze the Top 10 competitors and then offers some optimization advice; other types of optimization software provide advicebased on their knowledge of search engine requirements.

Search engine optimization software - Web Ceo's optimization tool

Our search engine optimization software analyzes your page on the basis of our knowledge of search engines' behavior and requirements. The Web Ceo optimization tool has three tabs where the following reports will be generated:

• Optimization Advice and Analysis - our software presents advice on improving your web page, plus the advanced analysis that contains detailed information on over 130 parameters on your page that affect your rankings. Optimization advice touches upon factors such as general page properties, head and body areas and off-the-page parameters. Advanced analysis presents exact numbers, i.e. what you have on your page at that moment.
• Density Analysis Report - this search engine optimization report gives a breakdown on the density of phrases used on your page. This report helps you to see what keywords and phrases your page is actually optimized for and whether your optimization efforts influence your on-page parameters.
• SE view report- it is very important to know what the search engine sees on your page and thus can analyze. Our software emulates the way a search engine actually view the page - you can see the areas 'visible' to the search engine and understand where else you can apply optimization on your page. SE View Report also helps you prevent page cloaking (a spam technique of using 2 variants of your page - one for the users, and another one - for search engine bots).
• Reports give the complete breakdown of problems by the area of page

To cut a long story short, here is what our software does:

• supports optimization of your pages for the major search engines
• analyzes pages for search engine compliance saving you from penalties
• pinpoints all possible and existing search engine visibility problems
• gives a complete breakdown of problems by the area of page
• recommends changes to be made so that your site is found by prospective users

All obvious and hidden mistakes that can significantly damage to your search engine listings are revealed in an easy-to-follow report. Of course, you can get such a report for any specific Web page on your site.

Search engine optimization software - choose the best

As we've mentioned there are two opposite approaches in analyzing a page. The first and the most commonly used method, is to compare the so-called "the current Top 10 results". It means that this kind of search engine optimization software takes the first top ten sites from the result page and analyzes them. The main drawback of this approach is that the recommendations are given on the basis of on-the-page parameters of other web pages and not on the basis of the search engine algorithm. It is doubtful that there are separate parameters of relevance for every keyword. Such reports and advice are too far off from being objective. Moreover they do not provide any considerable knowledge about the process of optimization as a whole. There are a lot of algorithm parameters that should be taken into consideration by the search engine optimization software and in our case even such parameters such as keyword frequency and weight will be always different for various keywords and web pages.

The second method is to emulate the search engine algorithm and generate optimization advice on the basis of the main search engine requirements. This method is much more time and effort consuming but presents analytic reports and optimization advice far more true to life.

Web Ceo software has chosen this approach. Data about the principles of a search engine algorithm is revealed in the optimization recommendations. Web Ceo search engine optimization software is based on search engine emulation. Our software views the page from the search engine's point of view and gives appropriate optimization advice. Our analytic department continually monitors the search engine algorithm and all the changes are immediately presented in the Web Ceo optimizer and therefore our clients get up-to-date and objective data about the principles of the search engine work presented in concrete optimization advice.

Edit your Web pages on the fly

How to bring together warring elements?

Some people love advanced Web authoring tools and some are dismayed at the mere thought of HTML.

Is it possible to split this difference? The point of contact for both types is their desire to finish work in no time. And Web CEO has managed to reconcile contraries.

The quickest way to edit Web pages

While our Web page editor wasn't designed to create Web sites from scratch, it is irreplaceable for making instant changes to critical areas of your site.

Even if you are a natural-born HTML coder, you will enjoy some visual enhancements we tossed up. For example, you needn't hunt high and low for a link lost in the HTML code. All of them are on the Links tab and are available for editing at one stroke. The same goes with Meta tags, images, HTML comments.

Made for maintenance and promotion

Since Web CEO is a complete suite for Web, we foresaw you would need closer integration between its tools. While maintenance is the primary destination of our Editor, it will also set itself to put you on ease with promotion.

Edit your pages for higher rankings in search engines. Think what you should do, not how you should do it.

Edit HTML without knowing it

Yes, you can edit your pages without knowing HTML. Our Web page editor has a Visual mode for those who don't bother themselves with learning HTML.

Thanks to this feature you'll be able to change your Web pages on the fly, without taking care to insert proper tags. Web CEO will do that for you automatically.

Let's recap what our Web Page Editor does

- Edits your pages in the Visual mode
- Edits your pages in the HTML view
- Gives you quick access to:

- Meta tags
- HTML Titles
- Web page headings (H1-H6)
- ALT text
- HTML comments

Get registered with good search engines

Free Search Engine Submission. Fast

Times when you had to spend days and weeks to submit your site to search engines have gone for good. Web CEO has taken care of it. Free search engine submission software has never been so fast and trouble-free.

What is the difference?

All free submission services tell you so. And what is the difference between Web CEO and them? First of all, it is not another search engine submission service; Web CEO is a software suite with the built-in submission tool. Therefore you needn't pay up to bloodcurdling $49 per each URL submitted. Submit as many pages as you like, it wont cost you a penny.

Save more than time

Do you you know that some search engines only accept Web pages in exchange for your money (up to $39 per URL)? Yet your site can be included into their databases free of charge through their relationships with other search engines. We know these backdoors and open them for your site.

Be present where your customers search

A straight question how many search engines do you know? Five, ten, fifty? You see why our submission tool announces your site to roughly 200 search engines instead of 100,000+.

We hand-pick the best search engines to ensure your online presence in the USA, UK, Canada, Australia, Europe, Japan, China, and other countries. You will get into search engines that give 98% of overall search engine traffic.

Find link partners

Link exchange: the sure way of site promotion in search engines

Search engines have realized the information on websites (such as META tags, keyword density etc) can be manipulated. So they needed to find other ways to rank pages, a way that was less in control of the site-owners' will.

So now search engines count how many websites link to yours and what keywords they use when publishing this link. This approach helps to decide how high your site should be in the SERPs (Search Engine Result Pages) for certain search terms. If many people decide to link to you because they think your site might be of interest to their visitors – they will share a part of their traffic with you – then so do the search engines by putting a value on this link.

Key to successful link building

So what can you do? The answer looks simple: get as many site backlinks as you can. Some good points to remember are:

• your link partners should highlight the related theme
  
  
• they should not use link spamming methods
  
  
• it's good to have high pagerank for the page that links to you
  
  
• do not get too many inbound links too quickly
  
  
• get both reciprocal and one-way links pointing to you

Print these rules out and put them somewhere prominent. You now can open the Web CEO® link exchange tool, create e-mail templates, find suitable sites, review, sort them and start emailing them.

Discover potential partners with ease

Have you spent hours and hours surfing the Web in search of potential link partners? Forget it! It’s now a waste of valuable time. The Link Partner Finder will do this automatically, by scanning Web links related to your keywords. Each site found will be analyzed according to its pagerank, traffic rank, and many other parameters to give you a good starting point for review and a good basis to make decisions. Another method of partner search will give you sites linking to your competitiors.

Send both bulk and personalized messages

Use the link partner finder software to sort websites based on how you want to contact them - personally or automatically. Web CEO® helps you create bulk messages using templates. It harvests the e-mail addresses from web sites you wish to contact and can send large quantities of messages automatically. But you should create personalized letters to those that are most important for you. In Web CEO®, this task is also a breeze.

Manage link partnerships in a smart way

The issue of link partnerships’ control is not the last to think about. When you establish them, you put forward certain terms, for example: you want a text link with your keyword in the anchor text, the linking page must be ranked 6 or 5 by Google, and the number of outbound links must not exceed 20. On a regular basis and automatically, Web CEO® will check if the link partner is keeping the terms, and also inform you about the results; all you have to do is set this engine to work.

Manage PPC campaigns

Paid Search Campaigns

Sometimes, organic search engine optimization is hard because there are so many other, highly optimized sites to compete with. So another option is paid-for, sponsored links such as Google’s Adwords system for example. Of course, you can do this PPC as well as organic optimization.

Web CEO® makes this process easier and much more convenient by centralizing all your paid-for accounts information and reporting on them in one place.

Several search engines, one control center

The PPC Manager frees you from the hassle of remembering and storing a load of different accounts, it keeps the data and passwords you have registered with several search engines. In addition, you do not have to spend time finding out how to start a new PPC campaign. Just select a PPC service provider, like Google Adwords, and the PPC Manager takes you right to the info page or signup page of that service. Having saved your credentials in the PPC center, you can automatically sign in to several accounts and compare your performance for each one - side by side.

 

Know your rankings in every search engine

The most useful invention? If you dont believe that the website ranking checker is one the greatest inventions of mankind in the Internet age, there may be two reasons. Either you have never used it before or you have a bent for self-tortures.

Imagine yourself sitting in front of your computer and typing in numerous keywords into search boxes on numerous search engines again and again. This is how people used to track their search engine positions. It took endless hours and days and was the dullest type of work you can imagine. Luckily those terrible days have passed.

Say no to self-service

To cut a long story short, our ranking checker simply goes and checks your rankings in over 100 search engines across the world. You will hardly miss any significant search engine. And if you think it is missing, well be happy to add it on your first request.

Why to know your rankings?

It is one of a few ways to tell if your promotion efforts are a success. It also tells you what Web pages and search engine listings need your attention to achieve better placement. You can see how your positions have changed since the last time you checked rankings and analyze reasons for that.

Is it safe to check rankings with Web CEO?

We know that search engines don't like automated queries and some ranking checker may get your IP address banned. We took care of your safety. Our ranking checker completely emulates browser activity as if a human were sitting in front of a computer querying search engines. So, it is impossible to tell our ranking checker from a usual user and you do not risk your rankings and IP address.

Get your favorite search engines added within 48 hours!

There are thousands of search engines worldwide. Though we have done our best to include every more or less important search engine, it is virtually impossible to add all search engines in existence. If your favorite is missing from the list of available search engines, let us know and we will add it within 48 hours or even faster.

 

Find out your link popularity score

Why do you need link popularity analysis?

Link popularity score is a figure that shows how many pages link to each page on your site. You wouldn't need to know it, but that major search engines use it extensively in their algorithms to assign Web pages high rankings.

The reasoning behind link popularity is simple: the more popular your website with other websites, the higher it will rank on popular search keywords.

Daily webmasters and novice SEOs(search engine optimizers) ask us why their pages are poorly ranked though they have followed advice provided by Web CEO's Optimizer. Too often we see well-optimized pages lacking in inbound links and it becomes obvious at once they will not rank high on good keywords because their link popularity score is too low.

The Link Popularity Analysis tool is essential for developing and maintaining your link popularity (read: growing traffic from search engines and your business).

Know how many sites link to you

You can instantly find out how many websites link to any page on your site. Web CEO's Link Popularity Analysis tool obtains this info by examining popularity of your site and its pages with the most popular search engines:

• AllTheWeb
• Altavista
• Google
• Yahoo!
• and others

This is just the first step. The next one would be to find out link popularity of your competition.

Know how many websites link to your competition

It is always good to know how your site stacks against competition. Nowadays your competition may outrank you because they have better link popularity. With Web CEO you can get the report on your competition in a matter of minutes.

Know who links to your website

One cannot overestimate the importance of knowing how many websites link to your site, yet it is far more important to know who links to your site and its pages . The advanced analysis will help you find resources where your site, product or service are being discussed :

• websites
• forums
• discussion lists

So, you will stay in the know what various resources, communities and groups think of you. As well you will be able to find sites bad-mouthing you and request the removal of slanderous materials and links.

Start analyzing your link popularity now

We want to save you time and help analyze links to your site. All you need to do is download the Free Edition. And other nine tools will be at your disposal as well!

Web traffic analysis module

Website Traffic Statistics Analysis stands for registering visits and views of site pages, then systematizing this data and analyzing it with the aim of improving site performance and profitability. Actually, any ordinary website allows for collecting huge amounts of information about every visitor. Some of these data are almost useless (but for technical purpose). However, some are invaluable for understanding how visitors find your site, what they need, how they navigate through your pages, where they leave, and when (and why) they return. Sometimes, the results of employing a traffic analysis tool may be as serious as a decision to completely alter your marketing strategy!

There are two ways to obtain website traffic statistics. First, it’s possible to retrieve visitor data by reading the server visitor logs. The second method is to use a real-time visitor tracking system.

Log analyzers

Every visitor's request is recorded by the server in its visit log. It looks something like this:

127.0.0.1 - frank [ 10/Oct/2000 : 13:55:36 -0700] " GET /apache_pb.gif HTTP/1.0" 200 2326 "http://www.example.com/start.html" "Mozilla/4.08 [en] (Win98; I ;Nav)"

There is some useful information in such server access logs. Many log-analyzing programs are able to parse server logs and display the information it contains in a user-friendly form. But if we take a deeper look, such analysis does not truly present useful information for your marketing. Log analyzers cannot give detailed and distinctive information about repeated and unique visits, transaction cycle time, details of a visitor's browser, screen and operating system, the effectiveness of your advertising campaigns, keywords and referrers, etc. Analysis such as this doesn’t allow for realizing the very important need to integrate and organize this process.

For these reasons a solution which only utilizes website traffic statistics does not satisfy a wide circle of web marketers. They need a real-time visitor tracking system.

Real-time visitor tracking

Real-time visitor tracking of website traffic statistics analysis provides more information than simple server logs because the data is gathered directly at the time of visit and immediately at the visitor's computer. That’s why this approach is called “real-time” tracking.

You must have access to the source code of your pages. All statistics should be obtained through program code, which are embedded in the source of your web pages. This code tells the browser to show the page statically on the screen and simultaneously perform certain other actions as well.

This process remains invisible to the web surfer viewing the page. The data passed to the tracking center is stored in the database, and when you request the statistics for your site, it is organized into the necessary report.

Website Traffic Statistics Analysis with Web CEO

HitLens is one of Web CEO’s web promotional software twelve tools and provides website traffic statistics. It is a reporting and analytical tool backed up by a powerful visitor tracking system. With its help you can track any kind of visitor activity from the time the visitors enter the site to the moment they leave.

When a web surfer opens a page in their browser, the browser executes the tracking JavaScript embedded in the page. The script contains commands to send every possible piece of information about the visitor to the tracking center. Software organizes this data into comprehensive reports that are useful for understanding how to improve your traffic conversion.

Of course, this method does not retrieve personal data like the visitor's name or sex. And truly speaking, you don’t need such information. There are various reports that may be useful to you. Among the reports of this website traffic statistics tool you can find a visitor's screen resolution details, operating system and browser details, cookie information (if available), time zone, referrer, name of the page viewed and so on, as well as the information embedded directly into the script at design time.

Web CEO’s Website Traffic Statistics Analyzer provides functions that shouldn’t be ignored if you want success in web marketing. With its 120 currently available reports HitLens touches upon many equally important points:

• Understand your visitors.   Find out how they browse your site, what they like, and what makes them leave without wanting to come back!  
• Evaluate the commercial efficiency of your site. Find out how well each traffic source performs in terms of revenue, registrations, subscriptions, etc. Get full details on each transaction and see an audit of how a visitor becomes a buyer.
• Find out if you are wasting money. Get a full and detailed account of the campaigns that you are running. Find out which resources are worth investing in and which are not.

The major benefits of employing Website Traffic Statistics Analysis Tool are:

• Instant implementation. Traffic Analysis Tool starts collecting data as soon as the tracked pages are published on the Web.
• Real-time analysis. Our Hit Counter provides you with in-depth analysis 24 hours a day - 7 days a week.
• Completeness. The Traffic Analysis Tool features reports answering all the questions possible whether you are a start-up or an established company.
• Integration. Traffic Analyst delivers global information, which allows you to act locally and instantly evaluate results.
• Cost-effectiveness. Traffic Analyst requires no upfront budget. Full control over expenditures. No long-term obligations.

Website Traffic Statistics for Web Marketer

Website Traffic Statistics Analysis has gained importance as the Web has evolved into a powerful, rich and highly competitive market. Tight competition pushes web sellers to seek ways to promote their sites online so that people find them rather then their competitors. Promotion such as this can bring a massive amount of web traffic to your site. Still, without traffic analysis you never know whether your Web store is giving you maximum return or whether it could work better. If you invest in paid advertising, without proper analysis you can only guess at how effective your investments are.

Example. Imagine, you pay monthly for three ad campaigns. The websites where you advertise can tell you how many people come to you as a result of your Pay-Per-Click campaigns. But they won’t tell you if the visitor they directed to you has made a purchase on your website. Therefore, you are ignorant of how the visitors convert from each of the campaigns – that is until you combine the campaign tracking with some kind of sales tracking.

HitLens is a Website Traffic Statistics tool that gives you not only the fullest possible, but also the most convenient reports on every visitor details, including where they came from, how they navigate through your site, how many times they complete a transaction, and how often they return. More than that, HitLens helps you summarize your Web analysis data and displays it in trends and charts. This makes understanding the market simpler and provides the groundwork for strategic decisions.

PPC Management and keyword trends

HitLens tells you about the feedback on every keyword you pay for in the sponsored results. How? Let’s figure it out with the help of a sample situation. Imagine you sell paintings / reproductions online. You decide to increase your sales by paying search engines so they display your ad when their users search for “oil paintings”, “Rembrandt reproductions”, and “Antique paintings”. You buy these three keywords for a month.

Visitors search for these terms, see your ad and come to your website. Say you get 1,000 new visitors monthly, and your sales have increased 34% which has more or less covered your advertising cost. But you don’t know which keywords bring more visitors and which less. And more importantly, you don't know which keyword is most effective. For example, the web traffic referred through “oil paintings” may have been more numerous, but resulted in fewer sales.

Our Website Traffic Statistics Tool provides you with an accurate way to track how your paid keywords work. Via the “Activity by search keywords” report you can see how many transactions were completed by users who found you through this or that keyword. With this information you can optimize your search and advertising keywords and discard those that are underperforming.

If your aim is a serious online business, you must have already considered a Website Traffic Statistics Analysis / visitor tracking system. All successful websites have at least one thing in common - their webmasters and owners use web analytics to increase the percentage of visitors who do something GOOD for business. Analyzing visitors, revenue sources, and advertising efficiency combined with constant improvement of your site inevitably brings results - more leads, sales, subscribers, downloads, you name it. Employ Website Traffic Statistics Analysis today, and start capitalizing on the results right away!

Put improved pages on the Web

Just upload it!

Uploading is not a difficult job; still some advanced FTP programs turn into a lifework. Our FTP Upload Manager is not of that kind. You neednt stuff your head with technical nuances such as access rights or priorities transfer. You can concentrate on the task, not on the process.

The Upload Manager has an interface you might know from a child things are done easier than in Windows Explorer.

How can I use it?

A simple case. You need to upload changed Web pages, some scripts and a database to your host. All you have to do is run the Upload Manager. Select files you want to upload and press Upload. Thats all.

What our FTP Upload manager does?

- Uploading any files to your server or host
- Downloading any files from your server
- Creating files and folders at the server
- Copying/Deleting files from your server

What are your benefits?

- Easy and quick access to your site
- Instant changes to files and scripts
- Friendly interface helping you finish the task

Web Site Audit In-House

Why it is important

Let's illustrate the importance of web site audit by an example. You go online to shop around for something you really need. Then you find it in two places. Both offer you good discounts, etc. However, one site is slow and you come across broken links from time to time. A simple question - where will you buy?

The answer is quite natural and our research confirms that up to 27% visitors leave any site because of a broken link or slow pages. Can you afford to lose one third of your customers?

Broken links and even incorrectly rendered images can seriously damage the thing called the "credibility" of your website. Credibility is especially important in the World Wide Web, because here you don't see your seller in person and the risk of fraud is several times higher. You would certainly choose to purchase from a website that looks professional and works like a Swiss watch: its owner probably invested a lot of time and money to achieve this effect, UNLIKE a fraudster that makes a website for one week and doesn't care about what would happen to it when it finally compromises itself and loses any reputation. Web site audit is what helps you keep looking professional and instill trust.

Web site audit is a process of detecting and reporting all usability and credibility problems on a web site. It involves analysis of the site for several factors, such as:

• Clean and professional look
• Abandonment rate and bottlenecks in the conversion funnels
• Broken links, including missing images
• Incorrectly displayed graphics
• Slow pages
• Hard-to-reach pages
• Missing (or improperly formatted) META information - such a TITLE tag - that affects your search engine positioning.

Unfortunately, there isn't a web site audit software yet that would estimate how appealing and attrative your site looks.

Fortunately, there IS a web site audit software that would check and report all credibility factors. Furthermore, with Web CEO, it is FREE.

Learn the secrets of web site audit firms

What should you do? Of course, you can try to improve your site by clicking on every link and guessing what is wrong with that page. If your site has over 10 pages and 50 links,web site audit will soon become a painful and long-drawn duty, not to mention that some problems are not on the surface.

Now imagine that your website uses a dynamic technology to generate thousands of pages, such as, for example, an online catalog. Web site audit in these cases becomes a headache even for professional site audit companies. Usually, though, such companies have a secret time-saving web site audit utility that automates a big deal of their routines. Nowadays, since the Web becomes more complicated and involves more and more technologies, web site audit tools have evolutionized into sophisticated programs that can do advanced things like checking the Multimedia and ActiveX content, submitting forms and scan password-protected pages.

Web CEO offer you this enterprise quality web site audit software for free so you can do the web site audit for your own site in-house saving your money: Web CEO gives you the Website Quality Manager (we call it the Project Auditor). This incredible web site audit tool thoroughly examines all pages on your site and literally pinpoints every error and problem.

Get an excellent overview of site quality

Broken links, slow pages, missing images and their attributes, missing Meta tags and Titles. The Project Auditor gives you the full coverage of these and many other problems.

Overall, you'll have 20 reports highlighting every problem area on your site. And with the detailed breakdown of problems by page you'll completely stop guessing.

Retain full control over your Web site with a brand-new feature

The All-on-screen feature turns your work with the Project Auditor into a pleasure. On one screen, even without looking at the reports you can see your site as is, with detailed information about each page: properties, errors and warnings, parent and child pages.

Monitor the availability of your site to visitors

Is your website always up?

If not, you seriously risk your business. Your visitors do not blame your hosting company when they can't access your website. It is you who is to blame. That's what they think. Not sure? Ask yourself - you are a customer as well. What is worse they leave without intention to revisit your later when it is up. With today's acquisition costs your losses may grow to big numbers.

How to ensure your website, mail server, etc. work?

If there is a problem, there is a solution. Web CEO offers a subscription-based website monitoring tool integrated within the program's interface. The service keeps you informed on the availability of your website. Monitoring centers in the United States and the United Kingdom work round the clock and perform end-to-end checks every 5 to 15 minutes, delivering a true customer perspective.

Whenever they detect your website or any related service (incoming and outgoing mail servers, HTTPS, etc.) are not available to visitors, our Datacenter informs you and/or any other persons of the problem. An error notification is sent to virtually any device (e-mail, cellular phone, etc.). It describes the source of problems and helps you understand what action should be taken to resolve the problem.

Prominent features

The most prominent features the website monitoring tool has to offer can be described as follows:

• Host availability control.
As it derives from its name, this feature tracks the availability of your website (technically speaking, it monitors the HTTP service of your server or host). In addition, it offers POP3, SMTP monitoring and host ping.

• Intercontinental monitoring.
Your website is being monitored from the East Coast and UK. Thus you can see host ping, download time and availability of your site from both hemispheres.

• Advanced monitoring.
If your business depend on a website, you may want to use the full scope of features available in the Monitoring service. Those are DNS lookup time and download time, HTTPS, FTP, IMAP, Telnet, SSH, SNPP and content monitoring as well as two custom port monitors.

Detailed statistics on the availability and performance of your website.

If a problem occurs, you can see the detailed log full of useful details. If you prefer the graphical presentation, you will find eight comprehensive reports with charts and other visual information needed to see what is going on:

• Connection time
• Host ping
• DNS resolve time
• Download time
• Download speed
• Timeout
• Time on error
• Uptime

Scheduler

Scheduler is a tool to help obtain reports automatically. Once set up, the program will run them in the specified time. It also can e-mail them or publish them (i.e., send to the Report Viewer) so your client can get top quality service.

When you set up Scheduler, you establish which Web CEO programs will request the search engines and other web sites to get data and make up reports.

The Web CEO Scheduler stands out with its really intelligent and helpful features, like smart prompts (if the scheduled tasks are unsuccessful, partially successful, or expired), advanced filtering system, history of the scheduled tasks, and smooth and flexible integration with all Web CEO components.

Scheduler will save you so much time because you can leave Web CEO working overnight or on a weekend, and you can see the reports when you return to work.

Download Web CEO
to make your web marketing and search engine
optimization job easier!

Dashboard

For an established site, a couple of key metrics typically is sufficient to understand if it is doing well, or if its performance deviates from what you believe to be a standard, and requires your urgent attention.

The Web CEO Dashboard is a report combining information received from several Web CEO tools. It comprises easy-to-understand charts, so you don’t have to spend much time analyzing it.

A diagnosis of your web business can be given based on Visitor traffic and conversions (HitLens), website Rankings, inbound Links known to search engines, links exchanged (Partner), uptime Monitoring and web site quality (Auditor) reports.

Will you sleep better if you know for sure that your site is getting more visitors, is at the top of SERPs for your targeted keywords, has more sites linking to it, has none of your link partners violating terms of your agreement, and has site hosting quality that is beyond praise? And will you be happy to understand all these things at once, all at a quick glance?

To set up the Dashboard, you just have to add your most important reports (the ones you update regularly either by running, for example, the Ranking checker or the Web CEO Scheduler).

Download Web CEO
to get a powerful set of tools for professional
web marketing and search engine optimization.

Journal

Do you have any method to measure your effort to achieve a contracted result for your client? Even if you have an exclusive mathematical model similar to Google’s Page Rank, we suggest that you look at our Journal — a time measuring and reporting tool.

All you have to do to start gauging is make a few general settings, like the duration of your work with a tool to start recording, whether you want a note beginning with a project and task name, etc.

In the process of your work on a project, you may want to make a note related to it, for example (‘14 days after the major optimization and sitemap submission’). Journal allows you to make such notes; they can be attached to your work summary report.

Journal gives five different presentations of your activities. The most general ‘Project Overview’ report lists all your projects and specifies the total time spent on each project.

‘Task Overview’ shows a list of tasks and corresponding hours and minutes you devoted to each of them.

The ‘Summary’ report is a more detailed report where the data are grouped around both projects and tasks; it will tell you the project’s name, each of the tasks you performed for this project, and the total time spent on each task.

‘Details by task’ is very much similar to ‘Summary’, it only adds the starting and ending time spent on a task.

‘Notes’ gives you the most complete information: date and time, project, task and a note pertaining to that very occasion.

As always, Web CEO allows you to look at your results at different angles, so that you can have a well-rounded picture.

Download Web CEO
to make your web marketing and search engine
optimization job easier!

White Label Report Sharing System from Web CEO

A must-have white label report sharing system for every professional wanting to streamline the SEO work. Add quality, value, and expertise to your regular services.
Take good care of your clients; they surely will appreciate it!

Do you want to provide highly professional SEO and web site performance reports in a unique way that builds strong confidence in your clients? And have the service in place instantly and effortless? It's not a dream any longer.

What is the Web CEO Report Sharing System?

The Report Sharing System consists of four basic links: Client Manager - Scheduler - Web CEO Datacenter - Report Viewer

In order to get the system to work, you should set up the client's account and preferences in the Web CEO Client Manager and specify that reports should automatically run with the Scheduler.

On successful completion, the scheduled reports are uploaded to Web CEO Datacenter.

Report Viewer is a small software program to request reports from the Web CEO Datacenter and view them. You give its setup file (or a download link) and logon data to your clients, who then install it on their PCs and use it to obtain reports. The Report Viewer and reports your client gets from it will be branded with your own logo, images, texts, and other details.

How you benefit from using the Report Sharing System

1. Receive automatic fast and reliable service.It will take you just a few minutes to set up your Client Manager and Scheduler, and your clients automatically will receive all reports that are generated for them, with little human involvement. Minimum effort and time on your end will result in accurate, professional, and timely reports for your clients stored on our secure servers.
   
   
2. Provide a full-fledged set of professional reports.Report Viewer can deliver Ranking, Link Popularity, Site Quality, and Submission reports, as well as HitLens (live traffic analysis) and Web site Monitoring reports to your clients. The suggested reports cover important areas for showing progress of your SEO, site promotion, and administration efforts.
   
   
   • The Ranking reports will give accurate, structured, and clear information about your clients' web sites positions on search engine Results Pages.
     
   • The Link popularity reports will give a full account on the incoming links' progress.
     
   • The Site Quality report will ensure your clients about your perfect care of their sites.
     
   • The Search Engine Submission reports will let your customers know about a service that you include in your regular SEO plan.
     
   • The HitLens reports will inform your customers about visitors to their sites and traffic referrers, such as search engines, search keywords, and campaigns. You also can provide campaign efficiency analysis, etc.
     
   • The Site Uptime Monitoring reports will give your clients benchmarks critical for evaluation of their servers' performance.
   
   
3. Tailor Report Viewer to your clients' tastes. Report Viewer gives a polish to your work. Its look-n-feel depends on you and your understanding of your client. You decorate Report Viewer, as well as reports, with your logo, images, style sheets, and texts so that they look unique and best fit your clients' aesthetics. Such service involves more intimacy, which leads to more trust and dependence on your service. Make your customer feel exceptional!
   
   
4. Get a cash machine.The billing system will work as a cash machine: every report you provide to your client can add to the total cost you charge. At the same time, your clients will know that they are getting what they are paying for-invaluable business reports that are delivered in the quickest and safest way.